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Health Communication

The risk reduction trick, what health headlines hide

The Risk Reduction Trick: What Headlines Don’t Tell You

November 16, 2025 by Dr. Eeks

We live in a world where every week a new headline promises that a drug cuts your risk in half or slashes disease by a huge percentage. Sounds impressive. But those numbers often leave out context that actually matters for your real world health decisions. In public health we talk about absolute risk reduction and …

Read moreThe Risk Reduction Trick: What Headlines Don’t Tell You
COVID Didn't Start the Distrust It Made It Obvious

COVID Didn’t Start the Distrust. It Made It Obvious.

November 16, 2025 by Dr. Eeks

By: Dr. Eeks (ErinKate Stair, MD, MPH) Trust in medical and public health leaders has been eroding for decades. People often miss a slow slide until something dramatic makes them look up. Then they mistake it for something new. For medicine and public health, that “big thing” was the COVID pandemic. Way Back When: Historical …

Read moreCOVID Didn’t Start the Distrust. It Made It Obvious.
Preaching to the choir

Preaching to the Choir Leaves the Town Cold

September 1, 2025 by Dr. Eeks

Public health saves lives. But it only works if people can hear it, trust it, and carry it as their own. Connection isn’t decoration. It’s the job. —Eeks So much public health online sounds like choir practice. The echo claps back, the room gives itself a standing ovation, and nothing moves. Preaching to the choir …

Read morePreaching to the Choir Leaves the Town Cold
What is an Anecdote? The plural of anecdote is not misinformation

What is an Anecdote? Why the Plural is not Misinformation

July 17, 2025 by Dr. Eeks

What is an anecdote? What’s the plural of anecdote? A popular doctor on X (Twitter) posted that the plural of anecdote is misinformation. I guess the doctor thought it was clever…it got many likes and reposted several times, but in my head, it didn’t make sense. What annoyed me was its blatant inaccuracy. The plural …

Read moreWhat is an Anecdote? Why the Plural is not Misinformation
Credentialism and Jesus

Credentialism: The Religion, the Rebellion, and the Receipts

June 1, 2025 by Dr. Eeks

This is an updated version. By Dr. Eeks But first, a quick joke I wrote:   Welcome to the Church of Letters! Credentialism is the habit of treating degrees and licenses like receipts for intelligence, competence, and general worthiness to speak. The more credentials you have, the more valid your opinions apparently become. This works …

Read moreCredentialism: The Religion, the Rebellion, and the Receipts
Story of Causation

Causation in Epidemiology: What Really Killed Skip?

May 26, 2025 by Dr. Eeks

This is Causation in Epidemiology made fun. Read below and learn what really killed my pal Skip. ;) Below you’ll see a short video posted from my Youtube channel. It will make sense when you watch it (I think). I like to use props, often things in my kitchen, to explain public health concepts. I …

Read moreCausation in Epidemiology: What Really Killed Skip?
Case Fatality vs Mortality Rate

Case Fatality vs Mortality Rate: What Bird Flu Reveals About Misleading Headlines:

May 3, 2025 by Dr. Eeks

Case fatality vs Mortality Rate: They are often confused in media reports covering outbreaks, even by doctors who have turned into in public health spokespeople, yet they are not the same thing- and that matters. To explain the difference and why it matters, I used Bird Flu, since it’s 1) in the news and 2) …

Read moreCase Fatality vs Mortality Rate: What Bird Flu Reveals About Misleading Headlines:

Take the Stairs…

January 24, 2024 by Dr. Eeks

Hello all. I’m sharing this because it’s health communication at its finest! ;) Also, living in a building with the slowest, smallest elevator in the world…in which there is little to no ventilation, Lord does this resonate. Anyhow, don’t be afraid to be funny in your health comms! Public health shouldn’t be so stiff and …

Read moreTake the Stairs…
War on Misinformation

The War on Misinformation and The Elephants on the Battlefield

August 8, 2023 by Dr. Eeks

The War on Misinformation and the Elephants on the Battlfield: View are totally my own. In the health comms section of my blog, you’ll notice that I write a lot about the war on misinformation and have been doing so since the beginning of the pandemic. Fueled by the Election of 2016 and COVID-19, there’s …

Read moreThe War on Misinformation and The Elephants on the Battlefield
Misinformation or Truth

Misinformation or Truth: A Cheat Sheet

August 4, 2023 by Dr. Eeks

Misinformation or Truth: My Cheat Sheet. As mentioned in several previous posts, I think trying to control all of the information a person is/isn’t exposed to is an expensive and losing battle. Between real life and the digital landscape, the opportunities for exposure are endless. No matter what you do, people will one day find …

Read moreMisinformation or Truth: A Cheat Sheet
public health equilibrium

The Public Health Equilibrium

November 27, 2022 by Dr. Eeks

What is the public health equilibrium? It’s a term I coined to describe the balancing act that is public health, which I’ll describe in this blog. This is my perception, vision, thinking and not anyone I work for or consult for. This blog was inspired by one of my recent tweets: I don’t think the …

Read moreThe Public Health Equilibrium
Running with Headlines

Running with Headlines: Headline Science Troubles:

November 6, 2022 by Dr. Eeks

Running with Headlines & Headline Science Troubles: For today’s musings in scicomms…What’s in a headline?  And what do we do with headlines? To explain, let me share a Running with Headlines experience that happened: I recently had Dr. Shuji Ogino (Brigham and Women’s Hospital and Harvard Medical School) on my Causes or Cures podcast to …

Read moreRunning with Headlines: Headline Science Troubles:
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Dr. Eeks

Dr. Eeks runs BloomingWellness.com, exploring strange and trending health stories through a public health lens. She also hosts the Causes or Cures podcast. Join her weekly newsletter for weird public health, new research, and podcast updates.

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