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Blooming Wellness

Dr. Eek's Health & Wellness Blog

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public health communication

public health equilibrium

The Public Health Equilibrium

November 27, 2022 by Dr. Eeks

What is the public health equilibrium? It’s a term I coined to describe the balancing act that is public health, which I’ll describe in this blog. This is my perception, vision, thinking and not anyone I work for or consult for. This blog was inspired by one of my recent tweets: I don’t think the …

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Running with Headlines

Running with Headlines: Headline Science Troubles:

November 6, 2022 by Dr. Eeks

Running with Headlines & Headline Science Troubles: For today’s musings in scicomms…What’s in a headline?  And what do we do with headlines? To explain, let me share a Running with Headlines experience that happened: I recently had Dr. Shuji Ogino (Brigham and Women’s Hospital and Harvard Medical School) on my Causes or Cures podcast to …

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Surpirse over Misinformation

The Ridiculous Panic over Misinformation

August 15, 2022 by Dr. Eeks

Even if you reside under a rock, you’ve heard about the problem of online misinformation. While discussions around online misinformation went mainstream during the 2016 presidential election, they exploded during the COVID-19 pandemic. At least for scientific misinformation, which is a reminder that we now have categories of misinformation…political, scientific, health…as if there is a …

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Risks Benefits Analysis

War and the Art of the Napkin Risk-Benefit Analysis

December 6, 2021 by Dr. Eeks

By: Dr. Eeks The Art of the Napkin Risk-Benefit Analysis for COVID and the War on Misinformation: “Dear Bo, Once again, they are trying to get people vaccinated by calling them dumbf*cks. I’ll be here all winter.” Imagine if we were writing letters home from our various perspectives of the war on misinformation? What would …

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Natural Immunity

Natural Immunity…Shh! Don’t Say Those Words

October 28, 2021 by Dr. Eeks

Natural Immunity…Shh! Don’t Say Those Words! by: Dr. Eeks This morning I flipped through a couple of my Epidemiology books from public health school, trying to figure out why “natural immunity” became taboo. I always just assumed that herd immunity included both natural immunity and if there was a vaccine available, vaccine-induced immunity. The two …

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“Et tu, NYT & WaPo?” Time to Blame the Messenger

August 7, 2021 by Dr. Eeks

By: Dr. Eeks The White House’s war on COVID-19 “misinformation” took a major hit in the last week when Ben Wakana, Deputy Director of Strategic Communications & Engagement of the White House COVID-19 Response Team, lambasted the liberal-friendly New York Times and Washington Post for their tweets about COVID-19 transmission for the vaccinated versus the …

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Dr. Eeks

Dr. Eeks runs bloomingwellness.com and writes most of the blogs. She is a public health consultant & contractor, wrote the book Manic Kingdom, and hosts the Causes or Cures Podcast.

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