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relative risk reduction

The risk reduction trick, what health headlines hide

The Risk Reduction Trick: What Headlines Hide from You

November 16, 2025 by Dr. Eeks

We live in a world where every week a new headline promises that a drug cuts your risk in half or slashes disease by a huge percentage. Sounds impressive. But those numbers often leave out the context that actually matters for your real world health decisions. In public health we talk about absolute risk reduction …

Read moreThe Risk Reduction Trick: What Headlines Hide from You

Dr. Eeks

Dr. Eeks runs bloomingwellness.com and writes most of the blogs. She is a public health consultant & contractor, wrote the book Manic Kingdom, and hosts the Causes or Cures Podcast.

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